Bluenib designs

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By Gordon White

Business Overview
In March 2010 Gordon White founded Bluenib Designs as a student at TSiBA with the aim of making website and graphic design accessible to all companies, big or small. Some of the services Bluenib offers include Website Design, Logo Design, Brochure Design, Business Card Design and Poster Design.

Besides its basic services, Bluenib also offer Domain Registration, Website Hosting, Email Account Hosting, Premium WordPress Themes, and Search Engine Optimization. They also design Animated Banners, Animated Logos, Banners, Prezi Presentations, Photography, Photo Collages, and Catalogue Designs.

The company also focuses on developing online marketing strategies through Social Media and Search Engine Optimization for businesses that are looking to establish and grow their online presence. Bluenib also has a blog that focuses on tips and tricks dedicated to setting up effective online marketing strategies.

Target Market
Bluenib Designs’ customers are primarily small and medium enterprises, mainly new businesses and startups, looking to develop marketing material and websites at affordable prices. Bluenib also engages with event management companies and advertising agencies that are in need of freelance designers for short-term projects. To date, Bluenib has experienced significant success working with businesses that have come out of entrepreneurship centres such as the TSiBA Ignition Centre.

The company specializes in designing marketing material for schools, colleges, universities, and governmental organisations, to name a few. Bluenib understands that many of its customers, mainly small businesses and micro-entrepreneurs, are unable to afford high design prices, and therefore the company is committed to providing clients with affordable design packages.

Sales and Marketing
With Bluenib being a new and relatively unknown brand, the company is focused on keeping prices low and competitive to attract new customers while still maintaining a strong message of high-quality work. Unlike other web and graphic design companies, they offer their clients an opportunity to pay for their designs over a 6 month period.

The majority of Bluenib’s clients so far have come from referrals and direct interaction at networking events and incubators. Additionally, Bluenib is investing a significant amount of time and energy in Social Media marketing on Facebook, Twitter and their company blog. As part of their social initiative, people are also able to make some money through the companies’ referral program. Bluenib will pay a 10% commission for every paying customer.

Currently, sales and client relationships are managed by Gordon White as well as all design work. As the company grows, Bluenib Designs anticipates hiring more staff to support the sales and client relationship process as an intermediary to the actual web development staff. These staff members will be paid with a base salary plus commission so to keep costs under control but to compensate for hard work.

Social Entrepreneurship
Bluenib Web and Graphic Designs also provide a platform for other designers to display their designs on our website at no cost to them. This is mainly because we would also like to develop good relationships with web and graphic design students in order for us to be the number one choice of employment. We also do this because it’s difficult for young designers to get employed straight out of varsity especially if they lack the working experience.

Gordon White
Bluenib Web and Graphic Designs
http://www.bluenibdesigns.co.za
.(JavaScript must be enabled to view this email address)
078 276 0998

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