Are You In The Right Business?

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One of the most difficult aspects of starting a business is determining the right business to run with. Many entrepreneurs make the mistake of trying to do everything - from cleaning services to construction to painting to selling electronic equipment and beyond. The key to running a successful business is to be focused. Customers prefer highly specialized businesses run by people who know how to answer all of their questions.

The best businesses have a balance between the things you love to do, the things you are good at, and the things people need. If you can find a business that addresses ALL three of those aspects, you are ready to begin planning and running that business. Fill out the diagram above to begin brainstorming to find the “sweet” spot of your business!

Kate Pellegrino

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